| 3/5/2008

Upper Deck and USA Baseball have entered
into an exclusive multi-year trading card
licensing agreement. The agreement will
allow Upper Deck to feature members of both
the USA Baseball National Team and USA
Baseball Junior National Team on insert
cards in a number of upcoming baseball
product releases. The first product to
include USA Baseball inserts will be 2008
Upper Deck Series Two which will be released
in May.
"We are extremely pleased to have the
opportunity to work with USA Baseball
again," said Tim Muret, Vice President of
Collectibles and Memorabilia for Upper Deck.
"The USA Baseball National Teams annually
feature some of the game's best prospects.
We look forward to sharing this talented
group with collectors who enjoy the
opportunity of owning tomorrow's superstars
today."
The licensing partnership will build upon
Upper Deck's previous trading card agreement
with baseball's National Governing Body.
Upper Deck first manufactured USA Baseball
trading cards in 2000. The new partnership
also includes the right to manufacture
trading cards of the United States Olympic
Baseball Team which will compete in the
Beijing 2008 Olympic Games.
Other rights Upper Deck obtains under the
terms of the agreement include access to
game-used equipment and autographs from the
USA Baseball National Teams and the Olympic
Baseball Team.
"This agreement represents a tremendous
opportunity for our organization to continue
to grow the USA Baseball brand in the
hobby," said David Perkins, Director,
Marketing and Licensing for USA Baseball.
"Through our previous partnership with Upper
Deck we were able to bring the game that
much closer to our fans, and we look forward
to providing our fans with the opportunity
again to collect USA Baseball cards from the
industry leader." |